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An ounce of performance is worth pounds of promises.
Mae West
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REVIVOGEN CASE STUDY
Revivogen is an all-natural, anti-DHT, dermatologist formulated, hair loss solution that delivers results without side effects. The primary focus of their business is online.
Their goal was to optimize the user's online experience with the objective to increase site stickness and bolster customer conversion.
Issues & Opporunities
As a result of the site's expansion over thime, the navigation had no coherent structure, with over 27 menu items. In addition,
there was no iris or main focus on the home page that marketed the product and text heavy, making it difficult fo consumers
to process the information which was often repetitive. Prior to creating the new site map and templates, we created a Brand Summary that crystalized the positioning, branding, brand elements, target audience and product benefits.
Services Provided
Brand brief; UI/UX design: site map & major templates; art direction; project management;
cross-functional team coordination: client, designer, copywriter; developer; site production
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Brand Guide |
Personas Development |
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Site Map |
Wireframes |
